World première of a new service for buying refreshments from kiosks, using the world’s first safe SMS-Payment service for arenas.
WyWallet, the new mobile payments company set up by the four Swedish mobile operators, Telia, Tele2, Telenor & 3, and Mobill, who offer M-Commerce software and services, have launched a new payment solution for pre-payment via SMS. The new solution is being premièred during the Ice Hockey World Championship at the Ericsson Globe in Stockholm, together with Globen’s catering service, Global Eatertainment. Mobill is also launching the Mobill Validator , the world’s first safe validation solution for SMS-Payments at arenas.
”We are very pleased to be co-operating with WyWallet and we see huge potential for this payment solution, before, during and after visits to arenas throughout Sweden” said Joakim Nilehn, Mobill’s CEO.
With this payment solution, visitors to the arena can now order up food and drink by SMS and then pick it up at special counters. This way, they bypass the queue and get their sausages and beer much faster.
”Mobill has taken SMS-payment a step further,” said Adam Hasslert, Marketing Manager of WyWallet. ”Arenas really need a fast, safe payment solution because of the short breaks when everyone wants to be served at the same time. Together with Mobill, we have created an innovative solution.”
The aim is to roll out Mobill and WyWallet’s integrated solution to arenas across Sweden, supporting large events such as the Swedish Premier Division football and Elite Series hockey, together with other types of event that attact large audiences. Our partner Global Eatertainment runs all the catering for the Ericsson Globe, Hovet and Annexet arenas in Stockholm.
”With the option to order and pay for refreshments using the mobile phone, we can offer a better service to our visitors. Our outlets get new opportunities to reach customers who have previously stayed away because of long queues. That gives us access to new revenue streams and improved profits” said Claes Hanngren, Senior Advisor at Global Eatertainment.
No special registration is needed to use the solution, provided that the mobile account is authorised to use SMS as a payment method. When ordering, the customer can say at which kiosk the goods are to be collected, making it as fast and easy as possible. The payment is taken from the mobile bill.
Promotional video showing at sport arenas around Sweden: Scan the reply SMS at the mobile Kiosk and beat the queue.
Mobill is also lauching its high performance scanner, Mobill Validator, which reads directly from the mobile phone’s screen to validate the order. Mobill Validator can be used in all types of environment and has built-in Wi-Fi and GSM networking. Mobill’s innovative M-Event solution works with all types of mobile phone, which makes it unique. It’s very simple and quick to use and is based on robust technology together with a patented validation technique which makes it impossible to fake a ticket. Mobill’s Validator even includes an NFC chip, so it is ready for contactless communications solutions in the future.
WyWallet is mobile payments for everyone, everywhere. The company is a unique collaboration between Sweden’s four mobile operators: Telia, Tele2, Telenor and 3, and will launch its mobile wallet in June. Through the common company (4T)mobile payments will be simpler for the customers of the different operators, and retailers will find it easier to develop more mobile payment services. The new payment under the WyWallet trademark will initially be available to 97 percent of Sweden’s mobile phone users. Starting in June, WyWallet will offer payment via account, mobile bill or card.
About Mobill Scandinavia AB
Mobill Scandinavia AB is a private equity-backed software and services company within mobile commerce headquartered in Malmö, Sweden. Mobill’s patented technology is based on a platform which offers communication, payment and validation services. Mobill can provide service in the cloud. The technology works with all types of mobile phones and networks and is readily extendable to include new technology such as NFC. Mobill’s vision and purpose is to realize “the promise of mobile commerce” meaning that any consumer can use their single mobile device to complete an end-to-end transaction. Our clients include public transportation operators in Värmland, Jönköping, Kronoberg & Kalmar, and parking companies like UPAB. Mobill was founded in 2005.